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Women in Fashion Series
Celebrate the Women with Style
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As fashion evolves each year, a new power dynamic is coming into play more than ever. A study by Business of Fashion revealed that women designed 40% of womenswear fashion brands, but they only make up about 14% of leadership positions among the largest fashion brands. Another report found that women lead less than 13% of Fortune 1000 Retail and Apparel companies.
However, there is little doubt that female fashion founders are increasingly making their mark by promoting sustainable products, revolutionizing plus-size fashions, and championing inclusive designs.
The Cotton Incorporated Lifestyle Monitor survey results indicated that 30% of consumers always/usually purchase clothing marketed as sustainable. As a result, fashion companies and their female leaders are rising to meet the demand for environment-friendly clothes.
SKATIE Founders Skatie Noyes Hutchison and Mandi Glynn met in 2009 while studying at the Fashion Institute of Design & Merchandising (FIDM). They launched their sustainable SKATIE swimwear (activewear followed in 2018) seven years later, using Instagram.
