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What is Fashion Forecasting?
How are Fashion Trends Predicted and Become a Reality?
A fashion forecast combines past trend reports with present information and insight into the future to predict upcoming trends.
Most importantly, forecasts explain why new trends may occur.
Three questions that forecasters must undertake are:
o What has already happened in the past that influences fashion today?
o What is happening that will notably affect fashion shortly?
o What is likely to occur in fashion in the distant future?
· Through a variety of methods, fashion forecasting is the practice of looking for clues that help in predicting the following:
o Mood
o Actions
o and retail habits of consumers
· by focusing on their current wants and needs and anticipating consumers' wishes. Successful forecasting depends on up-to-date information and sensitivity to the ever-changing desires of fashion consumers.
Through their understanding of the fundamentals of fashion and the fashion industry, fashion forecasters often predict the shape of things to come with considerable accuracy. Forecasters use a combination of savvy, gut instinct, up-to-date market…
