Target? Et tu?

The Retailer has turned its back on Black consumers.

Target has made its choice. The retailer has joined the dark side. It now does the bidding of the Trump Administration. Target is scaling back its DEI initiatives, which include supporting Black-owned businesses and products.

This announcement came as a shock to me. Target has long been known to provide shoppers with diversified products and the latest styles from Black, Brown, and Indigenous fashion designers. I remember purchasing a shirt when Target featured looks from Jason Wu. I bought a dress created by Christopher John Rogers. And I have a ton of items produced by Tabitha Brown. What will happen to these designers and other creators at Target?

Target’s reversal shows it cares more about gaining Trump’s favor and less about its customers. Target has thousands of stores across the country. Many of these stores attract a mixed clientele. Black people love shopping at Target. We even get dressed up to go to the store!

First Walmart and now Target. It’s so sad that they’ve turned their backs on DEI. Diversity is essential at any company. Diversity brings innovative ideas that can help a company’s bottom line. Equity means everyone is treated in the same manner and given the same consideration. Inclusion means everyone is a part of the process. Everyone’s background and experiences are a part of the discussion.

DEI is important. Target’s actions demonstrated that it is no longer necessary to them. Target has forgotten what made it so popular with consumers — especially Black consumers. We will not shop where we are not wanted. Target can kick rocks!