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Makeup Trends for Fall 2024
A New Season, A New You.
The Fall Makeup Trends of 2024 Are Futuristic as They Are Moody
Times have changed, and so have your quintessential fall makeup looks.
August 9, 2024
There was a time when one makeup trend ruled a season. We’d all be told to go out and buy blue eyeliner or break out our bronzers because it was the fall makeup trend (and yes, at one point, we were guilty of making such commands here at Allure). But those times have gone the way of ankle socks and ’NSYNC — bye bye-bye, that is — and in their place is a beauty world where anything goes.
Scroll through your social media, look back at the 2024 runways, heck, open Spotify (where two very different beauty influencers, Sabrina Carpenter and Chapelle Roan, are topping the charts), and you’ll see that there’s no one way to do your makeup. If there is one unifying message, it’s simply to embrace makeup to its fullest. “There’s so much to choose from these days,” says New York-based makeup artist Romy Soleimani, referring to the veritable cornucopia of brands and quality formulations available. “Everyone can take makeup exactly where they want to, and anyone can be an artist.”