Introducing Fenty Hair

Rihanna Expands her Empire.

Rihanna announces Fenty Beauty haircare line

Uploaded: Jun 4, 2024. Credit: Fenty Beauty

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Rihanna is finally launching Fenty Hair: 'It's time to play'

Rihanna is finally launching Fenty Hair: ‘It’s time to play’

By Melissa Minton. Published June 4, 2024, 1:29 p.m. ET

Rihanna’s Fenty family is growing.

The superstar announced the launch of Fenty Hair on Instagram Tuesday, sharing a video of herself rocking a short blond pixie cut.

“A new family is moving in! @fentyhair is pulling up, and it’s time to finally have the hair experience you’ve been waiting for,” the mom of two, 36, wrote in her caption.

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