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How to Connect with Brands and Receive Invites to New York Fashion Week

Shirley Jones Luke
3 min readSep 12, 2024

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I’m Ready for the Main Shows!

Photo Source: Madame Paulette

While I was happy to receive an invitation from The Bureau for the second year in a row, I would have loved to be at the main shows checking out designers like Sergio Hudson and Christian Siriano. It’s hard to connect with major fashion houses if you’re a low-level content creator. My presence on Instagram, TikTok, and YouTube is small — and not really growing. I have to work two jobs to make ends meet, so the energy for my content creation is low. I try to post when I can and stay on top of my platforms. Some get attention, while some go ignored for days — even weeks.

Despite my low profile in the world of fashion, I’m not going to give up. I just need to know how to build my online presence. I did some research and found some ideas from other creators online. I wanted to share what I learned for other creators trying to make their way up the ranks.

Let’s grow together!

Connecting with Fashion Brands and Getting NYFW Invites

Getting invited to New York Fashion Week can be a dream for many fashion enthusiasts. Here are some strategies to connect with fashion brands and increase your chances of receiving invites:

Building Your…

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Shirley Jones Luke
Shirley Jones Luke

Written by Shirley Jones Luke

Shirley is a writer. Ms. Luke enjoys books, fashion and travel. She is working on her second poetry manuscript, a collection of essays, and a fiction novel.

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