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How are Colors Chosen for Every Fashion Season?

Shirley Jones Luke
6 min readAug 17, 2024

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The Process Behind the Selection

Photo Source: SageBrown

I’ve always wondered how colors are chosen for an upcoming season. Designers and fashion magazines are always looking at the following season. For example, New York Fashion Week in September 2024 focuses on the fashion colors and trends for Spring/Summer 2025. In February 2025, NYFW will concentrate on the colors and trends of Fall 2025.

Here are some resources on the subject of color selection:

****REPOST***

By Esmee Blaazer

Dec 19, 2022

Photo Source: Fashion United

Two ton sur ton looks (see paragraph 3) from Max Mara resort SS23 and Stella McCartney SS23. Images via Catwalkpictures.com

Fashion is one of the most important visual phenomena of our time, and color plays a major role in it. In this background article, we discuss the difference between primary and secondary colors…

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Shirley Jones Luke
Shirley Jones Luke

Written by Shirley Jones Luke

Shirley is a writer. Ms. Luke enjoys books, fashion and travel. She is working on her second poetry manuscript, a collection of essays, and a fiction novel.

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