5 Ways Commercials Influence Viewers

Funny sells.
  1. Tug at the heartstrings — Show viewers a war-torn city and hungry children to get them to donate money to help victims of war or natural disasters.
  2. Make them laugh — Comedians in commercials always bring the funny and the money by appealing to viewers’ sense of humor. The objective is to get viewers laughing while they’re reaching for their wallets.
  3. Take action — Commercials are used heavily by politicians and nonprofit organizations. They want viewers to vote, contact their representatives, protest social injustice, protect the environment, and save an endangered species.
  4. Promote a product or service — Actors will appear in a commercials to help sell life insurance, ask people to get colon cancer screenings, or support a law.
  5. Focus on a specific time of year — Commercials ramp up during August and September for Back to School and Labor Day deals, Halloween costtumes in October and holiday shopping in November and December. Every season, commercials entice viewers to make purchases to celebrate a new year, show someone you love them, and appreciate moms, dads, and grads.



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Shirley Jones Luke

Shirley Jones Luke

Shirley is a poet and writer. Ms. Luke enjoys reading, fashion and travel. She is working on a manuscript of her poems and an essay collection.